Product marketing for startups
The words “marketing” and “startups” don’t always have an easy co-existence, but creating innovative and successful marketing efforts — and in particular positioning, PR, and pricing — are an essential part of creating growth. Over his career at personify, salesforce.com, and Dropbox, Adam Gross has launched tens of cloud and SaaS products, and helped create some of the larger customer communities on the web. In this talk, he shares a few of the basic tenants of product marketing he’s learned along the way.
Adam Gross Co-Founder and CEO cloudconnect.com
Adam Gross was co-founder and CEO of cloudconnect.com, recently acquired by salesforce.com. Previously, he was was SVP Marketing at Dropbox, led marketing for salesforce.com’s force.com platform, founded Personify, one of the first web analytics companies, and was executive at Grand Central. Adam has been an investor in and advisor to Heroku (salesforce.com), Dotcloud, GetSatisfaction, Pantheon, Streak, E2 Apps and several early stage companies.
