How startup designers can focus on what really matters
1 min readJan 5, 2015
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products?
In this talk from the Warm Gun 2014 conference, I explore the disconnect between where designers typically focus, and what startups really need. How can designers spend less time on delightful veneers and start tackling core business challenges?
